Press Room
| From Aetrex, the True “Essence” of Comfort and Style | ||
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“We teamed up with some of the world’s top women’s footwear designers to create a unique line of highly fashionable shoes that are so comfortable they feel like a favorite pair of sneakers,” said Aetrex CEO Larry Schwartz. “We think customers will be more than thrilled with the results. They’ll be walking out of the store wearing these shoes.” Luxuriously soft, full grain leather uppers offered in classic black, brown and patent leather set Essence footwear apart, and the shoes’ linings are manufactured with moisture transferring polyester fabrics that provide maximum comfort and breathability. Every shoe also features 1/4" removable depth in two layers - a patented Aetrex Performance Insole and the company’s innovative Mozaic™ Customization layer for personalized comfort. Styles include classy Slip-Ons, sleek Mary Janes and fashionable Lace Ups that feature modern styling with extra panache. “We wanted to create a whole set of new fashions for women -- shoes they will love to look at -- while still providing the world-class comfort and optimal function that Aetrex is renowned for,” Schwartz said. To prevent heel slippage, Essence shoes have soft padded collars and firm heel counters. The line’s unique polyurethane outsoles flex properly at the ball-of-foot, a key functional component that is lacking in most footwear lines on the market today. The Essence Collection is also made on Aetrex's unique Essence last, which was specially designed to create footwear that will hold the heel in place while providing a roomy toe area for maximum forefoot comfort. “Women deserve shoes that both feel great and look great,” Schwartz said. “With Essence, that’s what they get.” Aetrex Worldwide, Inc. is headquartered in Teaneck, NJ and currently employs 170 people, including 28 board certified pedorthists. The 60-year old company is comprised of three divisions; Aetrex Performance Products, Aetrex Technology & Education, and Apex Therapeutic Footcare. For additional information, go to www.aetrex.com. |
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©2005 Aetrex Worldwide, Inc.